What the fitness industry often forgets is that a lot of people just don’t want to workout. This is hard to swallow for a bunch of former athletes and type A’s who got into physical training because they love exercising. We want people to feel as excited as we are about crushing a hard workout, learning the kettlebell, or beating your best Fran time.
from Breaking Muscle https://ift.tt/2LZRcdc
via IFTTT
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