The 6-Week Challenge: Playing a Losers Game

6-week challenge versus professional coach for life: Which business are you in? You can’t be in both.

As an independent gym owner or a fitness professional, you always need to be asking yourself: What business do I want to be in? What will win in the end? Fads and trends and marketing ploys come and go, and before blindly jumping on board whatever new game those around you are playing, you always should consider if it’s right for your business.

 

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